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Keyword ClickThrough Rate Definition Keyword ClickThrough Rate metrics measure how often your listings on the SERPs (Search Engine Results Pages) generates clicks compared the number of times your listing appears in search results While keyword ranking metrics are the bread and butter of SEO analytics, clickthrough rates demonstrate how effective your listings are at For example, if your URL currently ranks on page two or three, Google already considers it pretty relevant for the keyword And the URL might need just a little SEO boost to storm onto page oneKeyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP) Keyword research is a fundamental practice in search engine optimization (SEO) Help Readers Find Your Article Sage Publications Inc How to use keyword search